As humans our undying need to achieve perfection has been dated back to ancient civilization when archeologists discovered the first signs of the use of makeup. Men and Women of Egypt would use unguent to keep their skin hydrated while women would blacken their lashes and lids with kohl and apply a green line for decoration to their under lids. This History of perfection only evolved and continued through the European Middle Ages, Italian Renaissance, French Restoration Era, Regency Era, all the way to the current day of the 21st century.
Today the cosmetics industry proceeds for global expansion and has a forecast of reaching $630 billion by the year 2017. The market for color cosmetics such as lipsticks, blush, fingernail polish, and eye shadow only make up about 15% of the cosmetics industry.
“Applying makeup is another great way to express creativity, there are no limitations on what can be done, especially with color,” says Parrie Calloway, 5 year licensed makeup artist.
Researchers have stated that L’Oreal’s teams of chemists have been able to go above and beyond to advance their knowledge of pigmentation disorders. This discovery has been a clutch in the active ingredients that make up their daily use cosmetics, crowning them the leading cosmetic brand of 2014 and 2015. L’Oreal is one of many brands that have variations of products that give the everyday woman the “perfect” look.
There are no limits to colors or styles when it comes to the make-up industry. Just like the world of fashion there is a constant change of trends, for example a simple eyeliner can come in blue, black, brown, white, liquid, pencil, powder, and the list goes on.
“Makeup has a huge influence, it’s a big thing for your makeup and hair to represent the look you’re going for,” says consumer, Jazmin Smith.
Contrary to idle chatter makeup is not all about covering flaws. A lot of makeup today is adding a special ingredient such as Vitamin C, which reduces wrinkles, keeps plump skin, and helps protect from harmful sunrays. Copper peptides is another ingredient commonly used which have an end result of tighter firmer skin from the production of collagen and elastin.
If you still are on the fence about hopping on the makeup trend just ask the mirror on the wall should you apply makeup at all.