In the Name of Love 1

February 14th is a day of candy, flowers, candle lit dinners, and expressing one’s love to another. Thanks to Saint Valentine, this holiday has originated from a day of tribulation and evolved into a day of adoration.

Valentine’s day is an origin of the Roman fertility celebration called Lupercalia. Lupercalia was later Christianized by the Catholic Church in honor of Saint Valentine, but who was Saint Valentine? The Catholic Church recognizes three saints all named Valentine, and all died for the sake of love. I guess it’s safe to say that Valentine’s Day has always been dedicated to the hopeless romantics.

Today, Valentine’s Day is now one of the most popular and most major consumer holidays next to Christmas. According to the National Retail Federation, consumers are spending an average of $146.84 on gifts and apparel. With an expected total of $19.7 billion spent this year, making that an all time high compared to last year’s average of $18.6 billion spent.


A box of Russell Stover assorted chocolates and a single red rose, both great gifts for a loves one on Valentine's Day.

A box of Russell Stover assorted chocolates and a single red rose, both great gifts for a loves one on Valentine’s Day.

This holiday season sales are at there highest and retailers across the country are meeting quarter sales.

“I love it when the holidays come around, especially Valentine’s Day, that’s one of my favorite holidays, couples always get a chance to shop for gifts and revenue is always maximized on my end, it’s a win- win situation,” says Shoe Department Manager, J. M. Jones.

Measured by the Gross Domestic Product Report, 70% of America’s economic growth is driven by consumer spending. Meaning, the more we shop equals to a better economy.

So while you’re out splurging on the one’s you love, don’t forget to go out, pamper yourself with a mani-pedi and a dress that will make him droll. After all, it is all In the name of love.

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